Nearly half (46%) of all Massachusetts home buyers in 2006 first learned about the home they purchased over the Internet

There is no question that the Internet has changed the way people search for homes.  A recent study, 2006 Profile of Home Buyers & Sellers Report, reveals that 71% of people actively looking for homes in Massachusetts today report they use the Internet. Just 3 years ago in 2003, less than half (44%) of buyers reported that they searched the Internet regularly as part of the home purchase process.  This is certainly indicative of the growing influence that techonology, namely the Internet, has had on the real estate industry.

Even more compelling are findings in 2006 that almost half (44%) of all Massachusetts home buyers first learned about the home they purchased over the Internet.  Compare this to 2005 when 38% of buyers said they first found out about the home they bought online; and in 2003 only 17% of buyers identified the Internet as the source from which they first learned about the home they purchased.

The study further reveals that the role of real estate agents has not been diminshed by the Internet.  In fact, the opposite has occurred! In 2006, 87% of buyers who shopped for a home online used a Realtor to purchase their home.   

 Elyse Marsh  

 Office: 781-237-5000

 Cell: 617-816-9797

email: emarsh@prphomes.com

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